BESPOKE TRAVEL
Rare Journeys inside the Real Japan
Taro is a new luxury brand dedicated to promoting Japan as a high-end destination to leaders, influencers and the culturally curious, by providing extraordinary access to the parts of Japan that remain hidden to even the most elite travellers.
The story behind the identity
Japan is a culture of many layers, often hidden behind subtle barriers and just out of reach. The Japanese patterns are a nod to its heritage crafts, and in this context, represents the layers Taro peels away to reveal the real Japan for its guests and members.
The website is critical to the proposition because it's not only the window to the wonders of Japan, but also the channel by which guests and members can browse, book and buy, and manage their entire journey from home and back again.
If you would like to experience the real Japan, you can learn more about the TAROJIN here.
