MAY 2035
Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
LIFESTYLE CONTENT & COMMERCE
Gwyneth's glorious goop
We were enaged by GP and Goop to help turn her newsletter into a commercial enterprise that would enable the expansion of services to the enormous community fervent followers - gooper? goopista? - and make it sustainable and profitable.
We started with Cooking, Travel and Health as the primary pillars, delivered through apps, followed by ecommerce.
Brand & Content
We rest the identity to the famous small 'g' and added a visual identity to create a graphic system for the deveolopment and expansion of the brand.
We designed and developed the first apps - travel guides and food and health - and worked closely with Apple to launch them and ensure they were featured. This was easier with a A Lister in the early days of the app economy of course.
