MAY 2035
Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
LUXURY HOSPITALITY
Atlantis Dubai in China
We were enaged to take on the strategic development and tactical management of the expanded Atlantis Dubai universe with the opening of the spectacular Atlantis The Royal.
Work included the development of a new creative and communications strategy, adjusting legacy channels from the original Atlantis The Palm to include The Royal and Aquaventure, the independently branded water park and aquarium.
We're going to need a bigger boat...
Gone are the days when a China communications strategy was built on a combination of the 3 Ws of Website, Weibo and WeChat, with a sprinkling of Influencers. Post pandemic, the landscape has changed more dramatically, and RED (Little Red Book) has become the primary peer-to-peer reference platform for travel, and travellers need coaxing from OTAs.
We launched the new RED brand channel, and developed distinct creative and content strategies for each of the three propsotions that now made up Atlantis Dubai, trebling engagement.
We launched the new RED brand channel, and developed distinct creative and content strategies for each of the three propsotions that now made up Atlantis Dubai. Engagement doubled and then trebled organically within a few months.
