top of page
Articles : Reports
Insight and opinion in long-form articles and reports, on branding and strategy. From 20 years experience working with hospitality, lifestyle, and travel brands, guiding founders through the brand creation and development process.
Bali Born: POTATO HEAD, CREATIVE CATALYST
Sometimes, ideas that shouldn't work, do. Potato Head proves the supposition that a hospitality brand’s value is not in the name or the brand mark, but in what the name stands for – the experience, the identity, the culture.
Apr 711 min read
WHERE ARE YOUR GUESTS & HOW WILL YOU FIND THEM?
Branding & the Guest : Hospitality in Japan series no.7
Oct 1, 20227 min read
WHO ARE YOUR GUESTS & WHAT DO THEY WANT?
Branding & the Guest : Hospitality in Japan series no.6
Sep 1, 20228 min read
WHY HOTEL BRANDS SHOULD BE ‘DIGITAL FIRST’
Branding & the Guest : Hospitality in Japan series no.5
Aug 1, 20226 min read
ADDRESSING THE GAP BETWEEN WESTERN & JAPANESE HOTEL BRANDS.
Branding & the Guest : Hospitality in Japan series no.4
Jul 1, 20224 min read
THE CASE FOR A COHERENT BRAND STRATEGY.
Branding & the Guest : Hospitality in Japan series no.3
Jun 1, 20224 min read
WHAT IS HOTEL BRANDING?
Branding & the Guest : Hospitality in Japan series no.2
May 1, 20225 min read
JAPANESE HOTELS AT THE JUNCTION.
Branding & the Guest : Hospitality in Japan series no.1
Apr 1, 20227 min read
Andrew Thacker
Apr 711 min read
Andrew Thacker
Apr 14, 202314 min read
Andrew Thacker
Oct 1, 20227 min read
Andrew Thacker
Sep 1, 20228 min read
Andrew Thacker
Aug 1, 20226 min read
Andrew Thacker
Jul 1, 20224 min read
Andrew Thacker
Jun 1, 20224 min read
Andrew Thacker
May 1, 20225 min read
Andrew Thacker
Apr 1, 20227 min read
Andrew Thacker
Sep 29, 20213 min read
bottom of page