WHERE ARE YOUR GUESTS & HOW WILL YOU FIND THEM?
Branding & the Guest : Hospitality in Japan series no.7
WHERE ARE YOUR GUESTS & HOW WILL YOU FIND THEM?
WHO ARE YOUR GUESTS & WHAT DO THEY WANT?
WHY HOTEL BRANDS SHOULD BE ‘DIGITAL FIRST’
ADDRESSING THE GAP BETWEEN WESTERN & JAPANESE HOTEL BRANDS.
THE CASE FOR A COHERENT BRAND STRATEGY.
WHAT IS HOTEL BRANDING?
JAPANESE HOTELS AT THE JUNCTION.