Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.
Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.