Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
From the world’s oldest magazine, the Tatler Restaurant Guide has been the bible for discovering London’s culinary delights for well over a decade.
We created an engaging and easy to use iPhone application that delivers a natural extension of the much-loved Restaurant Guide in a more functional mobile digital format, whilst maintaining the identity and look-and-feel of the print edition.
A simple, elegant iPhone application that transfers the experience of the printed publication seamlessly to the mobile environment, and offers smart functionality as well as utility. The 201 1 Tatler Restaurant Guide App was App Of The Week and iTunes Staff Pick.
Each year the app is updated with the new reviews, a new design and incremental new functionality.
Click here to download the Tatler Restaurant Guide 2015 app
Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.
We were engaged to archive and audit the full history of Bamford brand materials, working with the client to assess and codify the elements for retention, identifying and developing the core visual identity, re-integrating the relevant assets with the new strategic direction.
The brand and visual identity was updated during this process, to create a new and fully comprehensive, working ‘brand bible’ document, which also summarised and articulated the CEO’s new strategies. The final document includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all forms of brand communications
Goop is a luxury lifestyle brand, driven by Hollywood A-Lister, Gwyneth Paltrow. Hundreds of thousands of devotees subscribe to a weekly newsletter which shares healthy recipes, exercise tips and insider knowledge to the best in culture, fashion and travel around the world.
To create a natural extension of the brand, repositioning it from a “free” product into a premium paid service. The solution would need to deliver an enhanced brand experience and the utility to justify the fees in the eyes of the customer, and propose a sustainable commercial model for the brand.
We created a series of beautiful Apps for iPhone and iPad; developing brand and customer service proposition whilst building real brand equity converting large populations of the existing subscriber base from free subscribers to paying customers.
The first app to launch is the goop City Guides app showcasing a fabulous choice of places to wine and dine, shop till you drop, play with the kids and of course pamper yourself. The guides currently feature New York, London, Los Angeles and Paris.
Download the app here
Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.
Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.
Visit the Parkview Green Beijing website
The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.
We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.
The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.
Read more about Diageo Reserve here
Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.
We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.
The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.
A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.
A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.
Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.
Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.
HIP Hotels. Highly Individual Places that make travel memorable. HIP Hotels is the original (and still best) collection of luxury boutique hotels all over the world.
We created a natural extension of the brand, taking the luxury guides from static print media into mobile digital channels; retaining the brand’s strong visual identity but creating a genuinely enhanced user experience, whilst building new revenue streams.
A series of beautiful apps for iPhone and iPad. The Apps develop both the brand and customer service proposition, building brand equity across new brand and consumer touch points. Enhanced functionality gives the brand opportunities for new revenue streams and the platform to launch new products and services.
Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com
Worldwide Helpers is a groundbreaking online community that aims to foster interaction between volunteers and charitable organisations around the world by offering volunteers free access to global low cost / no-cost volunteering opportunities.
After refreshing the brand, we created the WWH platform with a full suite of digital community features and functionality that allow volunteers and organisations to interact, share knowledge and experience, to learn from and inspire each other.
Users can create profiles, projects, blogs, albums, events, causes, forums, message each other and find travel companions. A classified section offers volunteers and charities to sell / request goods while the WWH shop provides exclusive offers to the community.
The whole platform is run on an integrated system that will capture data to be used for greater understanding of where help is needed most.
Pelime is an invitation-only online community and commercial network designed and built for elite creative professionals, to provide them with a platform to curate their work and collaborate with other like-minds, a hub for industry news and events, build professional relationships and sell their works.
Katana worked with Pelime to develop the commercial strategy for the proposition, which included ecommerce platforms for members to sell their wares and an “academy” where non-members can pay for limited access to the site and creative mentors, before concentrating on the design and development of its beautiful User Interface and compelling features and functionality.
As an invitation-only platform, users were provided with invitation rights and the ability to earn additional slots.
Pelime was the first online community to be designed and built entirely in Flex and quickly grew to 3,000 members showcasing over 20,000 works until the issues with Flash dramatically slowed down usage.
Wine Shop Asia is a new eCommerce venture from the leading Wine & Spirits distributor in Hong Kong offering a wide range of Wines, Champagnes, Spirits and accessories to the Hong Kong and China market.
We were engaged to create the brand, design and develop the eCommerce platform. The brand identity uses a clean serif font with an elegant brandmark featuring of course a wine glass and bottle, all presented in a rich burgundy.
The Wine Shop Asia online store features include browsing by multiple search criteria, a winery index, account login with full order history, wishlist and the ability to add personal wine notes to wines purchased.
The platform was built using the powerful Magento Enterprise version and included a variety of custom plug-ins and was set up in both English and Chinese language. A fully scaleable back-end offers the admin the ability to manage products, all aspects of the sales process, customer groups, edit site content, offers and promotions and much more.
The FCancer Project is a skills-based online volunteering platform encouraging the younger generation to join the fight against cancer.
Many young people have been tragically affected by cancer in their families but often do not have the funds to make a substantial contribution. FCancer Project enables them to commit their skills, time and energy to the cause instead.
We were approached with an idea and were asked to help make it happen.
From concept development through detailed functional specifications, platform design and eventual technical build, we worked closely with the charity’s founders to realise their vision.
Charities can sign up and create projects detailing the skills they need while volunteers create a profile showcasing their skills. A matching engine delivers suitable matches to both parties and an integrated pledge and confirmation system allows charities to show progress and rewards volunteers for their efforts.
Good Earth Power leverages unique technologies and innovative commercial models to implement sustainable infrastructure development in emerging economies.
Katana has been supporting Good Earth Power since inception, providing the full suite of strategy and creative services.
GEP has an extremely diverse set of stakeholders from Presidents and global multinationals, to financial insitutions, technology owners, local construction partners, local community leaders, workers and the grass roots communities themselves. All materials needs to deliver the message of a professional and responsible global corporate citizen that is approachable and technically proficient.