Tag Archives: Campaign

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.

We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.

Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.

Visit the Parkview Green Beijing website

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Harlequins

Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.

We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.

The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.

A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.

A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.

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Gunners Gaming

Gunners Gaming is a new joint venture between Bettson and Arsenal Football Club offering an extended range of betting and gambling services.

We were asked to create a new identity for the service as well as in stadia marketing materials and branding.

The brandmark had to incorporate the guidelines of these two major and distinctive brands, while the marketing materials had to deliver a sense of matchday excitement and of course winning!