Tag Archives: Branding

One&Only Resorts Advertising Campaign with Christy Turlington

One&Only Resorts In China

One&Only Resorts has been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it has yet to properly penetrate China, the world’s biggest Luxury travel market.

We have been engaged as their China digital agency to launch their brand in China ahead of the opening of their spectacular new resort in Sanya, Hainan Island.

Our strategy covers crafting the local messaging and distributing via online and the all important social media channels as well as and offline engagement with local key opinion leaders to drive greater awareness of the One&Only Resorts brand in general and prepare the market for the forthcoming opening of the latest addition to the One&Only family.

www.oneandonlyresorts.com

Fernando Botero Picnic Oil Painting

Botero In China

Fernando Botero is one of the world’s most successful living artist.

We were asked to create a communications platform to support his first exhibition in China. We created a brand.

Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.

The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.

www.boteroinchina.cn

Beijing Design Week 2015 managed by Beijing communications agency katana

Beijing Design Week 2015

Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.

With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.

We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.

Beijing Design Week website

Bamford Brand Iimage

Bamford

Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.

We were engaged to archive and audit the full history of Bamford brand materials, working with the client to assess and codify the elements for retention, identifying and developing the core visual identity, re-integrating the relevant assets with the new strategic direction.

The brand and visual identity was updated during this process, to create a new and fully comprehensive, working ‘brand bible’ document, which also summarised and articulated the CEO’s new strategies. The final document includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all forms of brand communications

www.bamford.co.uk

 

Gwyneth Paltrow founder of goop

Goop

Goop is a luxury lifestyle brand, driven by Hollywood A-Lister, Gwyneth Paltrow. Hundreds of thousands of devotees subscribe to a weekly newsletter which shares healthy recipes, exercise tips and insider knowledge to the best in culture, fashion and travel around the world.

To create a natural extension of the brand, repositioning it from a “free” product into a premium paid service. The solution would need to deliver an enhanced brand experience and the utility to justify the fees in the eyes of the customer, and propose a sustainable commercial model for the brand.

We created a series of beautiful Apps for iPhone and iPad; developing brand and customer service proposition whilst building real brand equity converting large populations of the existing subscriber base from free subscribers to paying customers.

The first app to launch is the goop City Guides app showcasing a fabulous choice of places to wine and dine, shop till you drop, play with the kids and of course pamper yourself. The guides currently feature New York, London, Los Angeles and Paris.

Download the app here

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.

We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.

Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.

Visit the Parkview Green Beijing website

Diageo Reserve Brand Johnnie Walker Blue Label

Diageo Reserve

The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.

We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.

The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.

Read more about Diageo Reserve here

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Harlequins

Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.

We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.

The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.

A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.

A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.

Martini made with Gilpin's Gin

Gilpin’s Gin served by Katana

Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.

We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.

The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.

Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.

www.gilpinsgin.com

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Live Auctioneers

Live Auctioneers is the leading online auction platform, bringing an international audience of millions to the heart of the bidding action in art, antiques, jewellery and collectibles auctions across the globe.

We were asked to re-design the entire platform including the multi-feature back-end system for both bidders and auctioneers.

We started with a refresh of the brand identity, bringing a contemporary and colourful look to the business and its various components.

The website design was led by the need to facilitate rapid, visual access to both individual lots and auction catalogues. By contrast, the back-end platform focused on the wide-ranging functionality especially the commercial operations and rich data aspects.

Educate Private independent school image

Educate Private

Educate Private is an education consultancy and private tuition company based in London and Beijing.

The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.

We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.

Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.

Visit the Educate Private website

British Fair logo design

British Fair

Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.

We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local  loyalty.

This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.

Learn more at www.britishfair.com

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Nursery School Guides

The Nursery School Guide has been devised and designed by education advisors and early years specialists. It aims to give parents as much information as possible about nurseries in London, as well as explaining a few things along the way.

 

The NSG makes easily searchable the hundreds of institutions across London and has important up-to-date information about each one, from the contact information of the schools themselves to their opening times, age range, registration fees and the schools they feed into. The NSG gives you all this information at your fingertips and more if you choose to register (for free!).

Worldwide Helpers

Worldwide Helpers is a groundbreaking online community that aims to foster interaction between volunteers and charitable organisations around the world by offering volunteers free access to global low cost / no-cost volunteering opportunities.

After refreshing the brand, we created the WWH platform with a full suite of digital community features and functionality that allow volunteers and organisations to interact, share knowledge and experience, to learn from and inspire each other.

Users can create profiles, projects, blogs, albums, events, causes, forums, message each other and find travel companions. A classified section offers volunteers and charities to sell / request goods while the WWH shop provides exclusive offers to the community.

The whole platform is run on an integrated system that will capture data to be used for greater understanding of where help is needed most.

Pelime

Pelime is an invitation-only online community and commercial network designed and built for elite creative professionals, to provide them with a platform to curate their work and collaborate with other like-minds, a hub for industry news and events, build professional relationships and sell their works.

Katana worked with Pelime to develop the commercial strategy for the proposition, which included ecommerce platforms for members to sell their wares and an “academy” where non-members can pay for limited access to the site and creative mentors, before concentrating on the design and development of its beautiful User Interface and compelling features and functionality.

As an invitation-only platform, users were provided with invitation rights and the ability to earn additional slots.

Pelime was the first online community to be designed and built entirely in Flex and quickly grew to 3,000 members showcasing over 20,000 works until the issues with Flash dramatically slowed down usage.

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Gunners Gaming

Gunners Gaming is a new joint venture between Bettson and Arsenal Football Club offering an extended range of betting and gambling services.

We were asked to create a new identity for the service as well as in stadia marketing materials and branding.

The brandmark had to incorporate the guidelines of these two major and distinctive brands, while the marketing materials had to deliver a sense of matchday excitement and of course winning!

wine shop asia publicity still

Wine Shop Asia – Hong Kong

Wine Shop Asia is a new eCommerce venture from the leading Wine & Spirits distributor in Hong Kong offering a wide range of Wines, Champagnes, Spirits and accessories to the Hong Kong and China market.

We were engaged to create the brand, design and develop the eCommerce platform.  The brand identity uses a clean serif font with an elegant brandmark featuring of course a wine glass and bottle, all presented in a rich burgundy.

The Wine Shop Asia online store features include browsing by multiple search criteria, a winery index, account login with full order history, wishlist and the ability to add personal wine notes to wines purchased.

The platform was built using the powerful Magento Enterprise version and included a variety of custom plug-ins and was set up in both English and Chinese language. A fully scaleable back-end offers the admin the ability to manage products, all aspects of the sales process, customer groups, edit site content, offers and promotions and much more.

www.wineshopasia.com

FCancer Project hero graphic design by katana

FCancer Project

The FCancer Project is a skills-based online volunteering platform encouraging the younger generation to join the fight against cancer.

Many young people have been tragically affected by cancer in their families but often do not have the funds to make a substantial contribution. FCancer Project enables them to commit their skills, time and energy to the cause instead.

We were approached with an idea and were asked to help make it happen.

From concept development through detailed functional specifications, platform design and eventual technical build, we worked closely with the charity’s founders to realise their vision.

Charities can sign up and create projects detailing the skills they need while volunteers create a profile showcasing their skills. A matching engine delivers suitable matches to both parties and an integrated pledge and confirmation system allows charities to show progress and rewards volunteers for their efforts.

www.fcancer.org