WELCOME TO KCM

Create a new brand. Revitalise an underperforming brand. Take your brand East, or bring it West…

We would love to help.

One&Only Resorts

Building the legendary, luxury resort brand, in the world’s largest luxury travel market over 5 years, and counting…

Goop

A transformative journey from content to commerce through digital channel innovation and design…

Atlas

A bar with towering ambition. The world’s largest gin collection, shaking its way into the Top 10 in Asia and the World’s Best Bars in Year 1. Stirring stuff.

Parkview Green

Creating a complete brand and communications platform for Beijing's most popular lifestyle destination, in a partnership of 8 years...

Villa Treville

Transforming the home of La Dolce Vita on the Amalfi Coast, into a dream home from home on the cliffs of Positano…

Taro

A new travel brand that uncovers the rarest journeys inside the real Japan, and connects extraordinary experiences with exceptional people…

We are a creative brand consultancy
We work with business owners to create and develop innovative brands through the clear application of creative and commercial thinking. We put the ‘customer’ at the heart of everything we do.
London ∙ Beijing ∙ Tokyo
BRANDING
Crafted, distinctive identities designed to reflect the proposition and resonate with the customer. The logo may be the badge, but a ‘brand’ is its relationship with its customer.
Brand Identity ∙ Visual Identity ∙ Brand Communications ∙ Brand Standards
STRATEGY
The customer is at the heart of every brand, and a confident and coherent proposition is the foundation. We guide the process, and this understanding informs our work.
Proposition ∙ Positioning ∙ Personality ∙ Architecture ∙ Customer ∙ Engagement
CREATIVE
We believe in form and function. Our creative work not only reflects the brand and inspires the customer, but also drive the commercial imperative that underpins its purpose.
Advertising ∙ Branding ∙ Campaigns ∙ Design ∙ Experience
DIGITAL
Digital does not live in a vacuum. We take an ‘omnichannel’ approach to a brand’s digital services, and then create an engaging experience to deliver it.
Apps ∙ Web ∙ I/A ∙ U/I ∙ U/X
EXPERIENCE
This is the confluence of brand and customer, the unique way they experience your service and product. So, not just walking the customer journey, but wearing their shoes...
Branding ∙ Strategy ∙ Creative ∙ Innovation
CONTENT
Content, whether seen, read or heard, rules our brave new world. Great content is useful and engaging, creates communities and inspires customers.
Content Strategy ∙ Content Planning ∙ Content Creation
SOCIAL
At the sharp end of a market entry strategy, social media channels are a cost-effective and SMART way to build a brand in a new market.
Have a look at the Case Study below…
INNOVATION
The future of a brand is defined by its ability to evolve and thrive in conditions challenged by constantly changing consumer sentiment.
What are you doing to stay ahead of the curve?
CHINA LUXURY TRAVEL
Download a Case Study of our work for One&Only in the world’s fastest growing luxury travel market.
AN OVERVIEW
Download our company overview to see more of what we do and what makes us tick.
LET’S WORK TOGETHER
If you're launching or building a brand, or want to expand to China or Japan, we'd love to chat.
CHINA TRAVEL TRENDS
Download our report on China luxury outbound travel in 2020