The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.
We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.
The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.