One&Only Resorts has been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it has yet to properly penetrate China, the world’s biggest Luxury travel market.
We have been engaged as their China digital agency to launch their brand in China ahead of the opening of their spectacular new resort in Sanya, Hainan Island.
Our strategy covers crafting the local messaging and distributing via online and the all important social media channels as well as and offline engagement with local key opinion leaders to drive greater awareness of the One&Only Resorts brand in general and prepare the market for the forthcoming opening of the latest addition to the One&Only family.
Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.
With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.
We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.
Beijing Design Week website
TEDx Beijing is a programme of local, self-organised events that brings people together to share a TED-like experience. It acts as a partner to organisations in Beijing and around China looking for people with new ideas about technology, education, design and the future.
We have worked with TEDx Beijing to deliver a programme of content of diverse and topical themes for their new concept – the TEDx Beijing Salon – a series of intimate invitation-only TEDx events spreading ideas from the heart of Beijing.
Our Salons are held at Salone Monaco in Parkview Green, do get in touch if you want to get involved.
From the world’s oldest magazine, the Tatler Restaurant Guide has been the bible for discovering London’s culinary delights for well over a decade.
We created an engaging and easy to use iPhone application that delivers a natural extension of the much-loved Restaurant Guide in a more functional mobile digital format, whilst maintaining the identity and look-and-feel of the print edition.
A simple, elegant iPhone application that transfers the experience of the printed publication seamlessly to the mobile environment, and offers smart functionality as well as utility. The 201 1 Tatler Restaurant Guide App was App Of The Week and iTunes Staff Pick.
Each year the app is updated with the new reviews, a new design and incremental new functionality.
Click here to download the Tatler Restaurant Guide 2015 app
Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.
We were engaged to archive and audit the full history of Bamford brand materials, working with the client to assess and codify the elements for retention, identifying and developing the core visual identity, re-integrating the relevant assets with the new strategic direction.
The brand and visual identity was updated during this process, to create a new and fully comprehensive, working ‘brand bible’ document, which also summarised and articulated the CEO’s new strategies. The final document includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all forms of brand communications
Established in 1995, Soho House is the world’s leading private member’s club brand, created for creatives, founded for filmmakers, a hub, a haven for media types from London to LA and Mayfair to Mumbai.
When House Magazine was first published in 2007 we were invited to propose ideas for a digital version of the publication, that would allow non-members and travelling members the chance to share in the award-winning content published quarterly.
We created a flash book platform, (pioneering in those days but now updated to HTML 5), that faithfully reproduces the print experience online, with added features and functionality such as pdf printouts, deep-linking and sharing. 23 issues and 6 years later, we are still delighted to be working with Soho House on this creative, digital, literary project.
Goop is a luxury lifestyle brand, driven by Hollywood A-Lister, Gwyneth Paltrow. Hundreds of thousands of devotees subscribe to a weekly newsletter which shares healthy recipes, exercise tips and insider knowledge to the best in culture, fashion and travel around the world.
To create a natural extension of the brand, repositioning it from a “free” product into a premium paid service. The solution would need to deliver an enhanced brand experience and the utility to justify the fees in the eyes of the customer, and propose a sustainable commercial model for the brand.
We created a series of beautiful Apps for iPhone and iPad; developing brand and customer service proposition whilst building real brand equity converting large populations of the existing subscriber base from free subscribers to paying customers.
The first app to launch is the goop City Guides app showcasing a fabulous choice of places to wine and dine, shop till you drop, play with the kids and of course pamper yourself. The guides currently feature New York, London, Los Angeles and Paris.
Download the app here
Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.
Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.
Visit the Parkview Green Beijing website
The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.
We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.
The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.
Read more about Diageo Reserve here
Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.
We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.
The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.
A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.
A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.
Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.
Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.
HIP Hotels. Highly Individual Places that make travel memorable. HIP Hotels is the original (and still best) collection of luxury boutique hotels all over the world.
We created a natural extension of the brand, taking the luxury guides from static print media into mobile digital channels; retaining the brand’s strong visual identity but creating a genuinely enhanced user experience, whilst building new revenue streams.
A series of beautiful apps for iPhone and iPad. The Apps develop both the brand and customer service proposition, building brand equity across new brand and consumer touch points. Enhanced functionality gives the brand opportunities for new revenue streams and the platform to launch new products and services.
Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com
Worldwide Helpers is a groundbreaking online community that aims to foster interaction between volunteers and charitable organisations around the world by offering volunteers free access to global low cost / no-cost volunteering opportunities.
After refreshing the brand, we created the WWH platform with a full suite of digital community features and functionality that allow volunteers and organisations to interact, share knowledge and experience, to learn from and inspire each other.
Users can create profiles, projects, blogs, albums, events, causes, forums, message each other and find travel companions. A classified section offers volunteers and charities to sell / request goods while the WWH shop provides exclusive offers to the community.
The whole platform is run on an integrated system that will capture data to be used for greater understanding of where help is needed most.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.
Katana helped UA concept and launch a compelling and successful sales campaign for their new Catalyst product – An Insanely Comfortable, Fast-drying, made from recycled plastic bottles T-shirt.
The campaign focused on the individual athlete performer, making the user the catalyst in their own sporting evolution.
Parkview Green is the Beijing “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created a fully integrated solution for the building, its tenants and its shoppers, that marries its unique identity with the very latest technologies, that engages all its visitors in a constant dialogue, and created a class-leading customer service proposition.
The new ecosystem we created includes website, content management systems, mobile apps, online advertising system, member rewards, social media, games, concierge, personal shopping, tenant services, online community, delivered through an “omnichannel” platform under constant improvement.
Work includes through-the-line brand, digital and print communications.
Arsenal Football Club is an English Premier League football club based in London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups.
The Arsenal Asia Tour is a fresh and exciting visual concept that incorporates traditional motifs in a modern and regional theme, creating a “Harmony Ball” by combining the potent and emblematic Chinese and Malaysian symbols of Dragon and Tiger, and communicating ‘Victory through Harmony’, the motto of Arsenal Football Club, to all who follow.
We developed the Arsenal Asia Tour identity and a supporting graphic system that would best articulate the Arsenal brand with visual appeal to the local market.
Research analysing traditional graphic elements informed the creative direction. The programme merges western culture with local tradition and establishes the footprint for Arsenal in the region.