Category Archives: Start-Ups

Martini made with Gilpin's Gin

Gilpin’s Gin served by Katana

Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.

We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.

The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.

Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.

www.gilpinsgin.com

Educate Private independent school image

Educate Private

Educate Private is an education consultancy and private tuition company based in London and Beijing.

The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.

We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.

Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.

Visit the Educate Private website

British Fair logo design

British Fair

Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.

We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local  loyalty.

This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.

Learn more at www.britishfair.com

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Nursery School Guides

The Nursery School Guide has been devised and designed by education advisors and early years specialists. It aims to give parents as much information as possible about nurseries in London, as well as explaining a few things along the way.

 

The NSG makes easily searchable the hundreds of institutions across London and has important up-to-date information about each one, from the contact information of the schools themselves to their opening times, age range, registration fees and the schools they feed into. The NSG gives you all this information at your fingertips and more if you choose to register (for free!).

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Gunners Gaming

Gunners Gaming is a new joint venture between Bettson and Arsenal Football Club offering an extended range of betting and gambling services.

We were asked to create a new identity for the service as well as in stadia marketing materials and branding.

The brandmark had to incorporate the guidelines of these two major and distinctive brands, while the marketing materials had to deliver a sense of matchday excitement and of course winning!

wine shop asia publicity still

Wine Shop Asia – Hong Kong

Wine Shop Asia is a new eCommerce venture from the leading Wine & Spirits distributor in Hong Kong offering a wide range of Wines, Champagnes, Spirits and accessories to the Hong Kong and China market.

We were engaged to create the brand, design and develop the eCommerce platform.  The brand identity uses a clean serif font with an elegant brandmark featuring of course a wine glass and bottle, all presented in a rich burgundy.

The Wine Shop Asia online store features include browsing by multiple search criteria, a winery index, account login with full order history, wishlist and the ability to add personal wine notes to wines purchased.

The platform was built using the powerful Magento Enterprise version and included a variety of custom plug-ins and was set up in both English and Chinese language. A fully scaleable back-end offers the admin the ability to manage products, all aspects of the sales process, customer groups, edit site content, offers and promotions and much more.

www.wineshopasia.com

FCancer Project hero graphic design by katana

FCancer Project

The FCancer Project is a skills-based online volunteering platform encouraging the younger generation to join the fight against cancer.

Many young people have been tragically affected by cancer in their families but often do not have the funds to make a substantial contribution. FCancer Project enables them to commit their skills, time and energy to the cause instead.

We were approached with an idea and were asked to help make it happen.

From concept development through detailed functional specifications, platform design and eventual technical build, we worked closely with the charity’s founders to realise their vision.

Charities can sign up and create projects detailing the skills they need while volunteers create a profile showcasing their skills. A matching engine delivers suitable matches to both parties and an integrated pledge and confirmation system allows charities to show progress and rewards volunteers for their efforts.

www.fcancer.org