Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.
We were engaged to archive and audit the full history of Bamford brand materials, working with the client to assess and codify the elements for retention, identifying and developing the core visual identity, re-integrating the relevant assets with the new strategic direction.
The brand and visual identity was updated during this process, to create a new and fully comprehensive, working ‘brand bible’ document, which also summarised and articulated the CEO’s new strategies. The final document includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all forms of brand communications