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One&Only Resorts Advertising Campaign with Christy Turlington

One&Only Resorts In China

One&Only Resorts has been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it has yet to properly penetrate China, the world’s biggest Luxury travel market.

We have been engaged as their China digital agency to launch their brand in China ahead of the opening of their spectacular new resort in Sanya, Hainan Island.

Our strategy covers crafting the local messaging and distributing via online and the all important social media channels as well as and offline engagement with local key opinion leaders to drive greater awareness of the One&Only Resorts brand in general and prepare the market for the forthcoming opening of the latest addition to the One&Only family.

www.oneandonlyresorts.com

Fernando Botero Picnic Oil Painting

Botero In China

Fernando Botero is one of the world’s most successful living artist.

We were asked to create a communications platform to support his first exhibition in China. We created a brand.

Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.

The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.

www.boteroinchina.cn

Beijing Design Week 2015 managed by Beijing communications agency katana

Beijing Design Week 2015

Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.

With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.

We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.

Beijing Design Week website

Tedx Beijing

TEDx Beijing

TEDx Beijing is a programme of local, self-organised events that brings people together to share a TED-like experience.  It acts as a partner to organisations in Beijing and around China looking for people with new ideas about technology, education, design and the future.

We have worked with TEDx Beijing to deliver a programme of content of diverse and topical themes for their new concept – the TEDx Beijing Salon – a series of  intimate invitation-only TEDx events spreading ideas from the heart of Beijing.

Our Salons are held at Salone Monaco in Parkview Green, do get in touch if you want to get involved.

www.tedxbeijing.com

Tatler Restaurant Guide 2015 Homepage

Tatler Restaurant Guide

From the world’s oldest magazine, the Tatler Restaurant Guide has been the bible for discovering London’s culinary delights for well over a decade.

We created an engaging and easy to use iPhone application that delivers a natural extension of the much-loved Restaurant Guide in a more functional mobile digital format, whilst maintaining the identity and look-and-feel of the print edition.

A simple, elegant iPhone application that transfers the experience of the printed publication seamlessly to the mobile environment, and offers smart functionality as well as utility. The 201 1 Tatler Restaurant Guide App was App Of The Week and iTunes Staff Pick.

Each year the app is updated with the new reviews, a new design and incremental new functionality.

Click here to download the Tatler Restaurant Guide 2015 app

Bamford Brand Iimage

Bamford

Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.

We were engaged to archive and audit the full history of Bamford brand materials, working with the client to assess and codify the elements for retention, identifying and developing the core visual identity, re-integrating the relevant assets with the new strategic direction.

The brand and visual identity was updated during this process, to create a new and fully comprehensive, working ‘brand bible’ document, which also summarised and articulated the CEO’s new strategies. The final document includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all forms of brand communications

www.bamford.co.uk

 

Soho House Shoreditch rooftop

Soho House

Established in 1995, Soho House is the world’s leading private member’s club brand, created for creatives, founded for filmmakers, a hub, a haven for media types from London to LA and Mayfair to Mumbai.

When House Magazine was first published in 2007 we were invited to propose ideas for a digital version of the publication, that would allow non-members and travelling members the chance to share in the award-winning content published quarterly.

We created a flash book platform, (pioneering in those days but now updated to HTML 5), that faithfully reproduces the print experience online, with added features and functionality such as pdf printouts, deep-linking and sharing. 23 issues and 6 years later, we are still delighted to be working with Soho House on this creative, digital, literary project.

www.sohohouse.com

Computer-Code

PHP Developer

We are looking for an experienced, passionate and all-round PHP Developer who likes challenging and diverse work to join our growing London team.

 

Technical excellence in LAMP technologies supported by good commercial experience is essential to the role. You will be an advocate for writing clean, readable, scalable and maintainable code in collaboration with other developers. Your core skill set will be complimented with expertise across a range of additional languages and frameworks.

 

Digital agency experience is extremely desirable. The technical team is integral to the development of concepts and ideas. As the role is to work for an agency, there is a strong focus on collaboration, an ability to work alongside creatives, strategists and alike is a must. It is also advantageous to be able to explain technical procedure to non-technical stakeholders, especially clients.

Skills required:

  • Advanced use of PHP5
  • Experience with Laravel framework
  • Experience with Apache and MySQL web servers
  • Solid understanding of MVC and Object Orientated concepts
  • SVN or similar version control system
  • Excellent HTML, CSS, JavaScript, JQuery and AJAX skills
  • Good architecture design and scalability problem solving
  • Strong database skills, including MySQL (Elasticsearch is a plus)
  • Experience of working with and developing web service APIs
  • Experience with online community platforms
  • Experience with eCommerce sites and payment gateways
  • Great communication, organisation and basic project management skills are essential

The Right Candidate:

  • Organised, punctual, detailed, accurate, work quickly to tight deadlines and excel at problem solving
  • Be able to plan and execute multi-faceted projects
  • Can accurately translate UX wireframes and design mock-ups into technical architecture design and fully functioning web applications, working closely with design teams
  • Will work closely with front-end developers, release engineers as well as quality assurance teams to ensure technical integration and the meeting of requirements
  • More than anything, has a passion for what they do and will always be looking to learn and stay current with developments in all relevant technologies, both software and hardware

Good to have

  • Good knowledge of mobile environment, especially iOS & Android
  • JSON, Smarty, JIRA and other Atlassian products
  • Social media skills, especially mainstream platform integration
  • Strong focus on test driven development
  • Experience with Angular JS / Bootstrap

This is an initial project based contract position with a view for a more permanent role participating in developing multiple platforms across a wide range of industries while building a team in both London and Beijing.
Send your CV and a covering letter here to apply.

Gwyneth Paltrow founder of goop

Goop

Goop is a luxury lifestyle brand, driven by Hollywood A-Lister, Gwyneth Paltrow. Hundreds of thousands of devotees subscribe to a weekly newsletter which shares healthy recipes, exercise tips and insider knowledge to the best in culture, fashion and travel around the world.

To create a natural extension of the brand, repositioning it from a “free” product into a premium paid service. The solution would need to deliver an enhanced brand experience and the utility to justify the fees in the eyes of the customer, and propose a sustainable commercial model for the brand.

We created a series of beautiful Apps for iPhone and iPad; developing brand and customer service proposition whilst building real brand equity converting large populations of the existing subscriber base from free subscribers to paying customers.

The first app to launch is the goop City Guides app showcasing a fabulous choice of places to wine and dine, shop till you drop, play with the kids and of course pamper yourself. The guides currently feature New York, London, Los Angeles and Paris.

Download the app here

Computer-Code

Junior Front-end Developer

We are looking for a talented and passionate Front-End Developer who likes challenging and diverse project work to join our growing London team.

 

As a Front End Developer at Katana, your main responsibility is for the production, modification and maintenance of websites and web application’s user interfaces. This involves working closely with designers, in using semantic mark-up language i.e. HTML/CSS, to turn their static Photoshop designs into working browser based web pages. You’ll also work closely with server-side developers to implement their server-side code. Most of the time you’ll be working with an off-the-shelf or bespoke CMS.

 

Digital agency experience is extremely desirable but not essential. What you may lack in hands-on experience you will make-up for with a solid grasp of the digital landscape, especially mobile.

 

Responsibilities

  • Providing accurate timing estimates on work
  • Contributing to documentation (instructional, pitch and technical specification)
  • Making sure markup and code adhere to the company development standards working closely with the Lead developer
  • Discussing technical solutions with stakeholders and providing innovative new ideas to solutions
  • Maintaining a high awareness of industry issues and trends, particularly in regard to accessibility, usability, and emerging technologies
  • Constantly seeking to develop yourself by learning new technologies

 

Skills and experience necessary for this role:

  • Excellent HTML, CSS, Javascript skills
  • Coding valid HTML / HTML5 and CSS mark-up
  • Developing cross-browser and cross-platform compatible solutions
  • Good JavaScript programming skills
  • Experience integrating with server-side code to produce dynamic pages
  • Good understanding of Web Accessibility
  • Experience working with version control systems such as GIT
  • Experience with AJAX
  • Experience with Bootstrap and developing for mobile
  • Experience with JQuery is a bonus
  • Experience with a templating language is a bonus

 

The Right Candidate:

  • organised, punctual, detailed, accurate, work quickly to tight deadlines and excel at problem solving
  • be able to plan and execute multiple projects
  • can accurately translate UX wireframes and design mock-ups into well organised front-end sites
  • will work closely with designers and back-end developers as well as quality assurance teams
  • more than anything, has a passion for what they do and will always be looking to learn and stay current with developments in all relevant technologies, both software and hardware

 

Good to have

  • good knowledge of mobile environment, especially iOS & Android
  • JSON, Smarty, JIRA and other Atlassian products
  • Social media skills, especially mainstream platform integration
  • experience with Angular JS / Bootstrap / WordPress

 

More than anything we are looking for someone who is hungry to learn and be part of a fast-paced environment and a team that is aggressively targeting growth in multiple markets.

 

 

Please send your CV to jobs@katanalondon.com

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing Anniversary Gala

Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.

We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.

Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.

Visit the Parkview Green Beijing website

Diageo Reserve Brand Johnnie Walker Blue Label

Diageo Reserve

The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.

We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.

The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.

Read more about Diageo Reserve here

harlequins_3col

Harlequins

Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.

We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.

The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.

A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.

A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.

Martini made with Gilpin's Gin

Gilpin’s Gin served by Katana

Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.

We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.

The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.

Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.

www.gilpinsgin.com

hip_2col

Hip Hotels

HIP Hotels. Highly Individual Places that make travel memorable. HIP Hotels is the original (and still best) collection of luxury boutique hotels all over the world.

We created a natural extension of the brand, taking the luxury guides from static print media into mobile digital channels; retaining the brand’s strong visual identity but creating a genuinely enhanced user experience, whilst building new revenue streams.

A series of beautiful apps for iPhone and iPad. The Apps develop both the brand and customer service proposition, building brand equity across new brand and consumer touch points. Enhanced functionality gives the brand opportunities for new revenue streams and the platform to launch new products and services.

liveauctioneers_2col

Live Auctioneers

Live Auctioneers is the leading online auction platform, bringing an international audience of millions to the heart of the bidding action in art, antiques, jewellery and collectibles auctions across the globe.

We were asked to re-design the entire platform including the multi-feature back-end system for both bidders and auctioneers.

We started with a refresh of the brand identity, bringing a contemporary and colourful look to the business and its various components.

The website design was led by the need to facilitate rapid, visual access to both individual lots and auction catalogues. By contrast, the back-end platform focused on the wide-ranging functionality especially the commercial operations and rich data aspects.

Educate Private independent school image

Educate Private

Educate Private is an education consultancy and private tuition company based in London and Beijing.

The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.

We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.

Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.

Visit the Educate Private website

British Fair logo design

British Fair

Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.

We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local  loyalty.

This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.

Learn more at www.britishfair.com